WideOrbit Customer Insights: Entercom Responds to Ongoing Industry Challenges Presented by COVID-19
Featuring: Elizabeth Mozian, EVP Revenue Operations, Entercom Mike Zinsmeister, Chief Revenue Officer, WideOrbit
Mike Zinsmeister and Elizabeth Mozian discuss industry challenges presented by COVID-19, including:
• How and why audio performs well during times of crisis.
• How audio has led the way in helping advertisers adapt content to the current situation.
• How finding ways to make buying audio easier and to better measure results will become permanent changes, helping the industry to emerge stronger than ever.